Sales Training

What is Sales Training?

Sales Training is training or ongoing learning and professional support that uses techniques and methods to help sales professionals, business development professionals or anyone involved in a customer facing role.

Typically, Sales Training focuses around SPIN selling, solution selling or product selling and is designed to meet certain objectives. Sales Training objectives include improving relationships between customers and sales professionals, selling more products or solutions and improving close rates on deals and to win new and existing customer business.

Salestrong’s approach to Sales Training focuses on taking teams of sales professionals through programmes designed to increase their confidence and ability to perform at a higher level, in order to support the delivery of an organisation’s strategic goals and vision.

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Why Sales Training is important

Every professional career that is performance based typically requires ongoing professional development and performance training to ensure success. However, sales professionals often find their pathway to ongoing training can be less clear than their accountancy, marketing and purchasing counterparts, with training often being seen as ‘on the job’.

However, the customer buying cycle has changed dramatically thanks to digital technology, with buyers in the sales process becoming more self-aware than ever before. Sales professionals now find themselves being engaged later and later into the decision making process, often with many challenges and obstacles to navigate in order to close the sale.

In order to ensure they can have the best impact, offer the greatest insight or maintain a more strategic relationship, Sales Training is essential to keep them up to speed with these changing trends.

Sales Training is therefore becoming more of a priority for large organisations and their leaders, whose strategic goals include ongoing professional development and continual performance improvement for its employees.

Who is our Sales Training ideal for?

The types of training programmes we offer can be tailored to suit any organisation and will be of benefit to a wide range of professional functions and roles including:

• Sales professionals including sales managers
• Account professionals including account executives and account managers
• Any customer facing roles in marketing, accountancy, purchasing and customer service.

What does our Sales Training involve?

Our Sales Training typically goes through three key stages, Diagnostic, Design and Delivery, to ensure that each training service is tailored to the organisation.

Salestrong sales training can be delivered as either a blended learning package or a number of ways including simulation using actors, online or eLearning and in a classroom format.

One of the key benefits of our approach to training is we focus on live challenges, deals and customers to help deliver a faster return on investment.

What Sales Training services do we offer?

Salestrong offer a core group of services that can be delivered individually or as part of a wider, modular approach.

These services include Insight Sales, Pitching Skills, Negotiation Skills, Strategic Account Management and the design and delivery of a bespoke Sales Academy for your organisation.

Each service is taught as a programme of learning and delivered by one or more of our highly experience sales coaches.