What is Sales Coaching?
Sales Coaching focuses on sales managers and leaders and aims to deliver techniques and methods to build capability both in performance management and sales leadership.
Key objectives for a Sales Coaching programme can include improving low-win rates, clawing back missed opportunities and identifying and managing under-performing teams and individuals.
While sales training often focuses on the development of the sales professional or team and the improvement of core skills, Sales Coaching focuses on unlocking a sales manager’s potential in order to maximise their own performance and that of their sales team.
Why Sales Coaching is important?
How good is a sales team if their leaders are not educated on how to mentor and develop a sales team further?
Many organisations will often identify an urgent need for sales training, working as part of a stakeholder team to map out the specific objectives and requirements of that training. However, often overlooked are the necessity for effective performance management of the sales team and the capability of the sales leaders to execute it.
Sales managers will often find themselves promoted to a role based on their performance as an individual, often without any formal sales management or leadership training.
Therefore, it is important to focus on developing the coaching skills of the leader as much as it is the professional capability of individuals and teams.
Here at Salestrong, we often find that a two-fold approach that focuses on Sales Training and Sales Coaching can deliver the best performance and financial impact for an organisation’s sales cycle.
Who is our Sales Coaching ideal for?
The types of training programmes we offer can be tailored to suit any organisation but is of specific benefit to:
- Sales Managers
- Sales Directors/Regional Directors
- Business Development Managers (with line reports)
- Account Directors/Account Managers (with line reports)
- Customer Service or other customer facing managerial or leadership roles where teams engage in a target driven environment.
What Sales Coaching services do we offer?
Salestrong’s approach to Sales Coaching is extremely dynamic and also practical.
Our coaching team works closely with sales managers and leaders to equip them with core skills and behaviours that drive individual and business performance.
We offer three core services:
- Leadership Coaching
- Management Coaching
- Sales Simulations
Salestrong’s Sales Coaching enable sales leaders to strategically align business goals with those of their team, to coach their salespeople through opportunities to accelerate both the growth and closure of those deals and to gain insight into their own performance and capabilities.
All of these services can be supported by technology, including bespoke coaching apps to help sales managers and leaders track their own coaching progress as well as the ongoing development and performance of their teams.