Are You Using Sales Data Over WiFi?
The loss of customer data is a common headline in the press. A number of companies have lost market share, reputational status and valuable sales by leaking customer data. Sales people use customer data all of the time and sometimes we can become complacent when using it, particularly over public networks.
Having WiFi networks makes life so much easier for sales people. There’s no need to fumble around with wires to use the internet, and you can even get some work done online from the comfort of your favorite café. WiFi makes traveling easier too, as you can now bring your laptop along with you and connect to the internet without any hassles.
When you’re working with customers and prospects in the field, public WiFi becomes much more than just a convenience tool; it can be an essential. Losing customer data is probably one of the biggest brand risks for most businesses and all sales people have prospect and customer data on their machines. Any device that connects to the internet is susceptible to malware and other cyberattacks. When you add public WiFi into the picture, you’re unfortunately adding another access point for hackers.
However, giving up public WiFi isn’t a realistic option for sales people who work online or need regular internet access in order to perform their job. That’s why you’ll need the proper tools to protect you and your customers’ data. Here are a few ways you can do just that, so you won’t ever have to avoid public WiFi:
Install Anti-Virus Software
You should first start off with security software, which will help you to identify whether or not your device has been infected with malware, as well as help you to remove it if it has. Anti-virus programs are one of the most basic ways to safeguard your computer, and you can even install anti-virus apps on your smartphone and tablet. The main way anti-virus software is going to help is by allowing you to determine whether or not downloads are safe to open or if your device is already infected.
Anti-virus software is always important to have, as any device that connects to the internet is vulnerable to cyberattacks. Luckily, you can find great anti-virus software for free. Some examples of free anti-virus programs available are Avast and Panda, both offering an easy to use interface. Sophos offer free mac antivirus if you’re an apple fan.
Avast also offers an app that includes anti-theft features for your mobile devices, making it even better than some of its competitors. When traveling a lot, it can be easy to misplace your phone or tablet, and Avast Mobile Security will be able to help you locate your device, lock it, track down who has it and even wipe the data off of it if necessary. As you can imagine, this is crucial to have whenever your device contains the personal information of your customers.
Use a Virtual Private Network
Now that you have anti-virus software that can detect and remove malware, you’re going to need a Virtual Private Network (VPN). A VPN will further protect your customers’ data and, most importantly, allow you to use public WiFi without threats to the security of your customers’ personal information. Although anti-virus software can detect and remove malware, it won’t secure your internet connection.
VPNs encrypt your internet connection, while also hiding your IP address (which is what lets others know your location online). You essentially are connecting to a remote server and routing your internet traffic through it. The IP address of the remote server is what is shown instead of your own, allowing you to appear as though you are located elsewhere.
This helps to anonymize your internet session and create a safer experience. With your connection encrypted, hackers won’t be able to use your connection as an access point into your device. This is the main issue with public WiFi, as hackers can easily make their way into your PC, smartphone or tablet when the connection isn’t properly secured.
Unlike an anti-virus program, you can’t expect to find a good VPN for free. Luckily, you can find an affordable one though, with most costing under £10 per month. According to Secure Thoughts, ExpressVPN has the most secure connection, while also being the fastest out of all the other VPNs they have reviewed. ExpressVPN also offers a 30-day, money-back guarantee and round-the-clock customer service, making it a great choice for those who may be new to using a VPN and could use the extra support to get started.
Use Strong Passwords
With your internet connection encrypted, there seems to be nothing else to worry about, right? Actually, attacks to your data might not always happen online. When you’re in a public place with your gadgets, there’s always the chance that someone might physically attempt to steal your device or access it while you’re away for a moment.
Though this may not be as likely as a cyberattack, it can still occur. When you have your professional reputation to protect, as well as the data of your customers, it’s always better to err on the side of caution. Password protecting all of your devices is simple to do and can help a lot.
Most importantly, don’t forget to check the security of each of your passwords. Each password should be unique and never reused. Strong passwords will also always include a combination of lowercase and uppercase letters and numbers, as well as symbols whenever possible.
They should also be at least eight characters long. Always avoid using any personal information as your passwords or any words that may be easily guessed. When it comes to protecting your customers’ data, you might also want to password protect folders and files on your PC that contain their information.
Internet Safety for Sales People
By using software and learning how to avoid making some common online security mistakes, you’re doing yourself a big favor. Not only will you be protecting your customers’ personal information, but you’ll also be boosting your own professional reputation at the same time. It’s unlikely that customers will want to continue business with you if their data becomes compromised as a result.
A hacker accessing your devices because of an unsecured connection can stir up a lot of trouble. Beyond spying on your online activities, they may also obtain or wipe out your files, access your online accounts (possibly sharing your login details publicly or any other information they choose), and even pose as you or your company by sending malware and spam to your customers from the accounts they access.
The security threats associated with public WiFi are the main reason why security software is your best option. Though there will still be chances for malware and hackers to access your device through other means, you won’t be susceptible to the security risks directly related to the use of public WiFi, allowing you to safely use the net while out on the road or on the go.
Article by Caroline Black
