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Negative and self-limiting beliefs plague sales people for the entirety of the sales process
As such, they impact whether a sales person can secure the win-win, whether they even pick the phone up to a prospect in the first place and everything in-between.

When it comes to "what to say" - it's SO SO important in selling. Here's a radical suggestion. Stick to the truth. TRUTH. TRUTH. TRUTH. Mark Twain said, “If you tell the truth you don't have to remember anything."

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