Coaching for Sales Leaders | Salestrong

Coaching for Sales Leaders

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CANCELLED – Unfortunately, a number of factors relating to the Covid-19 virus have meant we have had to postpone this workshop.  We will re-schedule this so, if you are interested in attending, please drop us a line at and we’ll make sure you’re the first to hear about the new date.


Organisations with a formal sales coaching framework achieve win rates that are 28% higher than those that don’t.

What impact would a 28% rise have for you/your team/your organisation?

Can you really afford to ignore coaching?

Since the majority of Sales Leaders were promoted into the position because they were a successful sales person, most come into the role with no prior experience of coaching, or even being coached.  This workshop is for B2B Sales Leaders looking to develop their coaching skills and capability, in order to accelerate the performance of their sales people.

During the workshop, we’ll cover:

  • Why coaching is so critical to sales performance.
  • The basics, such as frequency and duration of coaching sessions.
  • What impact you can expect to see.
  • Setting ground rules for coaching.
  • How to develop a competency framework, against which to measure performance.
  • What sort of activities you should be focusing on in order to drive sales performance.


Frequently Asked Questions

Who should attend?

This workshop is for B2B Sales Leaders or those who are currently, or will soon be, transitioning into a B2B sales leadership role.

If you do not fall into this category, but are interested in attending, please first email us at, or give us a call on 01778 382733 to discuss this further.  We regret that this workshop is not open to trainers and coaches.

What's included?

The workshop is free to attend.  Refreshments will be provided throughout the day but please note that lunch is not included.

How many tickets can I book?

Places are limited to a maximum of 3 per organisation.

It's free? What's the catch?

We are very transparent about our approach to offering these workshops free of charge.  Of course, ultimately, our hope is that you will come back to us at some point in the future with any sales training or coaching needs.  In the short term, all we'll ask is that you leave us a short testimonial about the workshop and, if you enjoyed the session, recommend us to others, neither of which is compulsory.

For more information on coaching for sales leaders.......

If you'd like more information on why coaching is so important for sales people, take a look at 'Do Sales People Really Need Coaching?'

Our Latest Tweets

There's no reason why Friday afternoons should not be as productive as the rest of your week.
#FridayMotivation #SalesSuccess #SalesTips

#SalesPeople: Use this time to do jobs that usually fall to the bottom of to do lists, eg planning, updating CRM, reviewing lapsed contacts. Build a plan for the coming weeks. Ensure you're ready to hit the ground running🏃‍♂️when things start to pick up again #Preparationiskey

#Leaders - Do you recognise any of these #coaching problems?
1. Coaching a friend
2. Coaching someone you've been promoted above
3. Coaching someone older/with more experience
4. Coaching someone with whom you have conflict
Then take a look at:

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